Gentle, plant-infused shampoo helps protect color by preventing fading.*
Start with Aveda hair color.
*When using the color conserve™ shampoo and conditioner system.
Aveda's own pure-fume™ aroma with certified organic lavender, geranium, grapefruit and other pure flower and plant essences.
Extend the vibrance of color-treated hair. Our gentle plant-infused shampoo helps do what harsher cleansers can't—resist fading.
• Keeps hair color vibrant longer*
• Gently cleanses without stripping color-treated hair, helping keep hair color vibrant longer
• Leaves hair silky, soft and shiny, when used with color conserve™ conditioner